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Food & Beverage · 2025
Fernweg Coffee Co.
Subscription coffee storefront with a checkout that doesn't lose people.
E-CommerceWeb Design
The challenge
We rebuilt Fernweg's Shopify storefront headless, redesigned the subscription flow, and rebuilt the cart from scratch to remove four steps from checkout. Subscription churn dropped within the first billing cycle after launch.
Results
- Checkout conversion
- +37%
- Subscription churn
- -22%
- Mobile conversion rate
- +44%
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